Humble Sea Brewing Co.
Head of Marketing | Mar 2019 - Present
Craft beer is a crowded market where personality and authenticity are crucial differentiators. I develop and execute strategy that leverages Humble Sea's unique coastal identity and playful ethos, creating a brand that stands out through consistent, clever messaging and distinctive visual identity. Through strategic brand leadership and marketing direction, I've helped transform Humble Sea Brewing Co. from a local craft brewery into one of the top 5 craft beer brands on the West Coast and top 10 in the U.S.
PERSONAL PRESS FEATURES
"This Popular Brewery Is Opening a Taproom at Pier 39." Eater SF, [May 2024]
Interviewed about marketing strategy for Humble Sea's expansion to Pier 39 location"Uber-popular Santa Cruz brewery to open first SF taproom." SF Gate, [May 2024]
Interviewed about Humble Sea's expansion strategy and brand development in San Francisco market"Gotta Watch For Seagulls At This Craft Brewery Taproom." Forbes, [May 2023]
Featured discussing brand storytelling and marketing approach for Humble Sea's unique coastal identity"Popular Santa Cruz brewery Humble Sea opening Alameda location." East Bay Times, [August 2023]
Discussed expansion strategy and community integration for Humble Sea's new East Bay location
SKILLS APPLIED
Strategic Brand Development
Marketing Leadership
E-Commerce Optimization
Creative Direction
UX Copywriting
Branded Apparel Strategy & Design Direction
Label Design Direction & Approval Process Navigation
Subscription Program Development
Campaign Development & Execution
Team Management
Product Naming & Storytelling
Collaboration Management
Growth Strategy
Customer Experience Design
Retail Expansion
Project Management
Software & Systems: Photoshop, Asana, Figma, Ekos, ClickUp, Shopify, Stripe, Mailchimp, Klaviyo
